Write a 10 pages case-study with choice of product (one product of one specific luxury design company). The case-study presents the general brief on this luxury design, then situates the selected product of your choice in the line. Then you comment on the origin, references and source of the design. If you can you can compare it to similar niche products of the same brand or of the competitors. Please use the analysis matrix developed for the course also. CRITERIA : 33% historic and cultural references (from the course, from your researches in libraries or internet); 33% Strategic concept and relation to the case (management action for the introduction of a new line of products, existing, or supposed – students are allowed to invent a new case); 33% Future options hypothesis (how should it evolve in the next 10 years? – say to still be valid as a 2028 attractive luxury design). Hint www.ressence.com is a fascinating case-study … www.ied.edu Italian design school (Istituto Europeo di Design) and Book ‘Yacht Design’ Interni e Sovrastrutture, by Massimo Paperini, Master in Interior Yacht Design, 2011, 7th ed., IED Roma, www.ied.it, Fausto Lupetti Ed., Bologna, Italy, 2011.
