Assignment 2DESCRIPTION:Find two newspaper or magazine ads; one that you think is effective at achieving campaignobjectives and another one that you think is not effective at achieving campaign objectives.The two ads should be attached for reference.ASSIGNMENT QUESTIONS FOR EACH AD:1. What is the campaign’s objective?2. Who is the target audience?3. What are the target audience’s needs/wants?4. What Key Customer Benefit the advertiser provides?a. Is it impactful? Why?5. Do visual and verbal elements deliver a cohesive message? Why/why not?6. Is it part of an integrated marketing campaign? Did you see any other ads from thiscampaign in other media channels? Please provide details.7. What is the call-to-action?8. Does it build a relationship with the customer? Please elaborate why.9. How do you think this ad’s performance (ability to achieve campaign’s objective) ismeasured? Is there a way to track ad engagement?10. What makes this ad effective / not effective and why? Please be as detailed in yourassessment as you can.11. What would you change to make this ad/campaign more effective? Please be asdetailed as possible.Assignment 3 DESCRIPTION:Find two TV or radio commercials; one that you think is effective at achieving campaignobjectives and another one that you think is not effective at achieving campaign objectives.You can find commercials online on YouTube and other websites.Web addresses (URLs) to the two ads should be included for reference.ASSIGNMENT QUESTIONS FOR EACH AD:1. What is the campaign’s objective?2. Who is the target audience?3. What are the target audience’s needs/wants?4. What Key Customer Benefit the advertiser provides?a. Is it impactful? Why?5. Do visual and verbal elements deliver a cohesive message (if applicable)? Why/why not?6. Is it part of an integrated marketing campaign? Did you see any other ads from thiscampaign in other media channels? Please provide details.7. What is the call-to-action?8. Does it build a relationship with the customer? Please elaborate why.9. How do you think this ad’s performance (ability to achieve campaign’s objective) ismeasured? Is there a way to track ad engagement?10. What makes this ad effective / not effective and why? Please be as detailed in yourassessment as you can.11. What would you change to make this ad/campaign more effective? Please be asdetailed as possible.
