Video Case: Life is Good Review the About, Purpose, and Story pages on the Life is Good website and watch the following video. Video: 5 Tips from the Life is Good Guys https://www.youtube.com/watch?v=rYqxfCICqvQ en address these questions for this case study assignment: What are people buying when they purchase a Life is good product? What factors have contributed to the Life is good brand image? What are some strategies that Jacobs mentioned that helped build his successful business model? What recommendations would you make to Life is Good regarding brand development strategies? Write your answers in Microsoft Word and format it according to APA standards. i do not care how many references.
