Understanding principles of McDonaldization

Could you please discuss about:Concept developed by George Ritzer and main principles of theory,what are some of the negatives and positives impact on the world of these McDonaldization.Identify controversy theory against McDonaldization.Put provoke question at the endOne of source: Clegg S., Kornberger M., Pitsis T., and Mount M.,(2019) Managing & Organizations.An Introduction to Theory and Practice.