Consider yourself a relatively recent graduate in Marketing, with varied education and experience in Small Business Management and Social Media Strategy. You have joined the Southeastern Headquarters of Burts Bees and you have been named on the New Product Development Team for new line of Burts Bees Lipstick. See links below on your company and products. The company needs a Southeastern Social Media Strategy and Social Media Program to create awareness and new sales in this part of the country. You see a major opportunity at your firm to be an effective trouble shooter and idea person, and you want to make your mark by attacking some key issues/problems and making some effective recommendations. Your instructor in college said to never waste your time on major new programs until you thoroughly understand the potential customers as well as you understand yourself, i.e., getting inside the heads of customers. This includes making your potential customers notice you and determine how to close new business from those customers. This will put you on a fast track for a promotion, if you can show management that you are an effective consumer behavior researcher, marketing problem-solver and program developer on this new team. Fully consider all the questions of the case, including How are small businesses using social media to increase sales? (4-5 sentences) How are they using social media to communicate with their external audiences? (4-5 sentences) What different types of social media are being used? (4-5 sentences) How should individuals be trained on how to effectively update, moderate, or curate social media? (4-5 sentences) How should companies use social intelligence and customer engagement to win new customers, keep customers, and build customer value? (4-5 sentences) Use the 5 Journal resources shown at the bottom to address these issues. These will be in PDF files in your Discussion Forum 3 Blackboard folder. You can add other resources, as long as the resources supplied below are used. As you begin, create a Word document with your assigned questions listed and begin to answer the questions. Create your Word document by fully answering each question, following your investigation of the subject I pose to you. This post should be about 4 paragraphs and 15-16 sentences as a minimum. Find other supporting websites or articles to enhance your analysis of the marketing problem. Burt’s Bees Lipstick https://www.burtsbees.com/our-story/ https://www.prnewswire.com/news-releases/best-new-product-awards-announce-2017-winners-as-voted-by-american-consumers-300445710.html http://bestreviews.com/best-lipsticks https://www.allure.com/review/burts-bees-lipstick https://www.bing.com/videos/search?q=burts+bees+lipstick+launch&&view=detail&mid=E44B1A759D99A5AEF040E44B1A759D99A5AEF040&&FORM=VDRVRV Burts Bees Lip balm product reviews https://www.statista.com/statistics/463377/us-dollar-sales-share-of-leading-lip-balm-treatment-brands/ https://creativecass.com/burts-bees-strategy/ https://nypost.com/2017/10/13/the-reason-for-burts-bees-rise-to-the-top-wind/ https://www.today.com/style/best-lip-balm-3-sold-once-every-second-t124868 https://www.reuters.com/brandfeatures/venture-capital/article?id=102163 Review the attached academic journal articles to address the questions listed above. As you study each article, focus on the abstract and the background section, and the findings and conclusion sections at the end of the article. Do not get hung up in the statistics section of the articles. SOCIAL MEDIA STRATEGIES FOR INCREASING SALES IMPACT OF TECHNOLOGY ON SMALL BUSINESS Communication and Social Media Approaches in Small Businesses 5 Secrets to Marketing Success for Small- to Medium-Sized Businesses Social intelligence in customer engagement
