Outline of Industry Analysis Paper STAGE I: Introduction …………………………………………..15% In the introduction, there are three things to include: Clearly state the name of the industry that you wish to understand more or explain. Next, identify the problem leading up to the study of it such as high cost industry; few competitors or not; is it capital or labor intensive? etc. Here, you may also include a brief background of your industry. A list of possible industries is shown in chapter 7 in your text book. Once you have decided on the name of your industry as your topic, locate its corresponding 6 NAICS digit code, and how you plan to collect your data. Also, state whether your industry is operating in foreign countries (export and import), and if so, offer some examples of to some exporting and importing countries. State the importance of resolving problem facing the industry in the US economy. For example, if you choose the Airline Industry, you may wish to find out whether the industry is competitive or not. State the purpose or the central theme of your paper. The purpose is to two-fold: i) Theoretical: that is to explain how structure influences conduct and subsequently the performance of the industry. ii) Empirical: to collect data on profit and the explanatory variables and show whether a long-term relationship exist between profit and concentration ratio. Regression Model is on STAGE II: Body of the paper …..(70%) In this section, discuss the theoretical framework and empirical findings of your industry. Purpose: To offer an analysis of the industry in terms of its structure, conduct and performance. The research question is whether structure and conduct influence the performance of the industry over time. Theory: The standard theoretical framework or paradigm states that the industrys structure influences the pricing, and thus the profitability of the industry Theoretical Framework: Show how the independent variables affect the performance (dependent variable) of the industry over the past ten years. A measure of performance is profit or net revenue. The key independent variables are concentration ratio (CR4), Market size and Technology. Here, you will define and show the theoretical relationship (state whether it positive or negative) and then offer some evidence from the existing literature. Empirical Findings: Research question: IS the long run profit increasing or decreasing over time. Use secondary data and existing literature to answer my research question Here, you will focus your study on profit and only one key independent variable for the last ten years. That is, collect data on profit and CR4 for ten years. Next, draw a scatter plot for performance and CR4. Is there a long-term trend line? Is the relationship positive or negative as expected in the theoretical section above? See Regression Analysis on Page 84 in your textbook STAGE III: Summary, Conclusion and References..(10%) Summary: in about one paragraph or so, summarize the key findings of your industry. Conclusion: about two sentences or so: suggest some improvement about the S-C-P approach or any other areas such as data collection or issues related to your findings about the purpose of your paper; or state your recommendations or suggestions for future research or the main point of your paper. In other words, have you adequately answered your research question or purpose of your paper? References: In-text Citations (quote least 2 sources); paraphrase and appropriate referencing. Reference page: two or more sources-hanging indentation STAGE IV: Format of your Term Paper.(5%) a. APA Style -indentations -running head -page numbering -appropriate subheadings -Times Font Numeral -Errors Free -double line b. About 6-7 pages in length: TOTAL: ———————————————————————————100%
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