– no abstract, introduction and conclusion needed, focus on the main body – answer each of the question with a subtitle – answer the questions based on the module content topics – there is a greater proportion of marks allocated to the first 2 parts and so more information should be included: (part 1: In what ways does marketing add value to the seller-buyer relationship? (40%) Part2:How do marketers ensure that the relationship does not become an abusive one, from either the buyers side or the sellers side? (40%) Part3: What conflicts does this create within the organisation and how could they be resolved? (20%)) -please do not use difficult words, try to keep it simple and easy to understand – please use the core reading as well as other references
