Mini Discussion 4 (Diffusion of Innovation Theory) 11 Hi All, Please familiarize yourself with an innovative blender’s brand called Blendtec by going over their website and watch several of their YouTube commercial called “Will it Blend.” (see the link below): 1) https://www.blendtec.com/ (Links to an external site.) 2) https://www.youtube.com/user/Blendtec (Links to an external site.) Once you do so, please read your textbook pg. 255 – 257 about the diffusion of innovation theory. Based on your understanding of the Blendtec brand and five characteristics of the theory (relative advantage, compatibility, observability, complexity, and trialability), please answer the following questions: Who do you think is their target market? Please come up with the primary and secondary target market. How Blendtec utilizes each of the characteristics to drive the process of diffusion faster (i.e., having the target market of your chosen purchase their products) In answering these questions, please follow the answer format below: Target Market: Your Answer (Primary) and Your Answer (Secondary). Relative Advantage: (Your Answer) Compatibility: (Your Answer) Observability: (Your Answer) Complexity: (Your Answer) Trialability: (Your Answer)
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