Consider the country that you selected for Assignments 1 and 2. (United Kingdom) Given what you know about the economy, legal, and political environment of that country, coupled with the natural resources available, major imports and exports. Select a new or existing product or service that you would like to develop in that country. What would be your mode of market entry? Discuss in terms of your liability to foreignness: noting any location-specific advantages (i.e. port cities, etc.). What will be your timing? Are you a first mover or a fast follower? Finally what method will you use to enter the foreign market. Discuss in detail. Why does this mode make sense? Your paper should be 2-4 pages and 12 point TNR double spaced font with 1″ margins. Utilize APA 6th edition formatting-be sure to include internal citations, reference page, etc. This assignment is worth 100 points (10%) of your grade. A suggested outline should include: Introduction: 1/2-3/4 pages. Include a brief summary of the political, legal, and economic environment, coupled with the cultural environment and levels of FDI (taken from Assignments 1 and 2, and Discussion Unit 3. Product or Service Selection: 1/2 page. Describe the product or service and why you think it will do well in the given country. Use citations. Liability to foreignness .25 pages explaining the concept liability to foreignness Discuss location-specific advantages (. port cities, etc.). 1/2 page Timing .25 pages Are you a first mover or a fast follower? 1/2 page (explain what fast movers and late movers are and why you choose what you choose particular to your product or service. Finally what method will you use to enter the foreign market. Discuss in detail. Why does this mode make sense?
