In this assignment, please think about ongoing or forthcoming digital transformation of your organization. Please think about what knowledge about human behavior your organization needs to take into account when implementing digitalization. For example, you could think about perception of the digital transformation (e.g. opportunity or threat), motivation of people to support or slow down digital progress at work, attitudes toward people who implement digital change, steps in the change process needed, etc. Select two or three theories, concepts or models discussed in the course that, in your opinion, provide managers with opportunities or warn them about threats related to digital transformation efforts (for example, you may want to link self-efficacy with willingness to learn new digital skills, or you can consider how selective perception affects the view of the people on the new technology brought into the company). Describe how those theories, concepts, or models apply. Support your description with examples. What would you recommend to the company/managers based on your analysis? Put your analysis and recommendations into a report of no more than 5 pages, lines interval. It may be helpful to consider your audience to be managers from your organization who are familiar Organizational Behavior. You dont need to rewrite the theories or concepts from the textbook. Assume that the reader will understand what is in the theory, if you name it. Confidentiality: Feel free to change the name of the organization (. Company XYZ). Assessment criteria: – Choice of theories/concepts/models that helps understand an aspect of the human side of digital transformation – Correct application of the theory – Choice of examples that support the application – Clarity of exposure – Clarity of the recommendations and their logical connection to the analysis.
