Analyze the specific buyer behavior that would influence Millenials to make a purchase. Include examples to support your analysis.

Watch the video below titled Who are millenials? (4:50). https://www.lynda.com/Marketing- tutorials/Marketing-Millennials/653251-2.html Then, analyze the key factors that should be included in a marketing communications strategy aimed at Millenials. Analyze the specific buyer behavior that would influence Millenials to make a purchase. Include examples to support your analysis.