Required tasks
You are required to produce a research poster for your chosen organisation (which must be approved by your tutor) that: 1) Provides a basic overview of your chosen organisation (NOTE: This must appear in the centre of your poster) 10 marks 2) Uses theoretical frameworks to audit both the internal and external marketing environment in which your chosen organisation operates and define the organisations market position in relation to competitors 30 marks 3) Identifies a market segment that the organisation is currently targeting and creates a detailed customer persona for that segment that outlines their characteristics and buying behaviour 20 marks 4) Outlines the current marketing mix and assesses how well it is configured in relation to the identified market position and target customer 30 marks An additional 10 marks are available for the level of professionalism evident in the presentation and formatting. NOTE: There should be a logical, narrative flow evident between all t
