As the Director of Recruitment for the company of your choice, you have been asked by the executive team to be involved in an organizational wide strategic initiative. You are requested to revamp the employer brand to enhance the flow of strong candidates, overtime. You will provide a memo of the following: Construct a compelling and positive image of a surveying organization in SW Colorado (such as ethics, social responsibility, reputation, conduct, etc.) Discuss why the angle you have chosen is most appropriate for the organization. Provide a message that is clear and consistent about the experience of working at the organization. (e.g. work/life balance, commitment to diversity & inclusion, teamwork, innovation, etc.) Reinforce the publics image of the organization. Encourage potential candidates to apply for jobs at the organization. Submission Requirements: Write a four-page paper, in addition to a title and reference pages, both of which are required. Your paper must be properly cited and formatted according to the CSU-Global Guide to Writing and APA. Include a formal reference page. This is an individual paper; however, you should reflect on our discussion forums and incorporate ideas from there, as appropriate. You must support your analysis with at least four references (at least two scholarly/peer-reviewed), and can include resources from this course. The CSU-Global Library is a good place to find these sources. You cannot use Wikipedia or any CSU-Global assignment. For this assignment, a credible source is defined as: A scholarly or peer-reviewed journal article. A government-based website or publication. A trade or industry journal article, publication, or website, including those from trade organizations such as SHRM.org and TD.org.
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