You have just been hired as a consultant by a large Florida real estate company (let’s call it “Sunshine Properties”) that is involved in selling, acquiring, and managing commercial and residential real estate.
Sunshine Properties’ executives want you to create a plan detailing a web analytics strategy.
What type of data should they collect online? How should they do it? With what tools? Why? How should it be analyzed? What should you look for in the data? What’s important? What isn’t it? Why? And how should a web analytics strategy be implemented (timeline, budget, skills)?
Most importantly, if your strategy is executed, how will it benefit the organization financially?
BE CLEAR AND THOROUGH!!!
Write the paper answering these questions as precisely and clearly as possible.
Use references, facts, logic (and your knowledge of Google Analytics) to support your recommendations.
You will be graded on content (how much relevant information you include), logic/reasoning/explanation (how well you support your recommendations), grammar/punctuation/spelling, and organization (how well your paper flows from section to section).
