Assignment Week IX:
The reading assignment is chapters 12 and 13. (10 points for each chapter )
1. What is the difference between a management company and a franchise?
2. Which “P” do you feel is most important to a lodging property?
3. What is a “person-trip”?
4. Which demographic groups travel most often?
5. What is the “travel multiplier” and why is it significant?
6. In your opinion, what will the airline industry be like in 5 years?
