Use APA style format First, summarize the case in ONE paragraph Then, answer the following questions: 1. What is your assessment of the situation? 2. What are the benefits of plastic headlamps? To whom? 3. How would you overcome the objections of the GM Guide Lamp division? 4. What is the rationale behind the GEL decision to withdraw support from the development? 5. Does it make sense to innovate the offering of cash cow? Why? 6. How has GEL impacted the GEP relationship at Ford? 7. What approaches would you take with other potential customers? 8. How would you address and overcome the issues regarding agency approval? 9. What are the key factors likely to determine success in this application?
