The weeks task provides another opportunity to consider the relationship between choice of strategy and distinctive competencies and their combined impact on performance. You are asked to visit the web sites of three luxury-car companies (three companies in the same market segment), such as BMW, Lexus, or Cadillac (OR YOU MAY CHOOSE 3 OTHER LUXURY BRANDS OF ANYKIND. You are asked to determine the key features of each companys: – business-level strategy, – to determine which company has the competitive advantage, – and to discuss the firms use of game theory. In the General Task, students are asked to find a company pursuing a low-cost and differentiation strategy; to describe its products, markets, and distinctive competencies; and to evaluate its strategic success. Students will identify several key features of each companys business-level strategy, such as Lexuss low-cost manufacturing (Lexus is a division of Toyota) or BMWs engineering expertiseetc.
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