Overview: Gather and Analyze data from KrogerInstructions:Gather and analyze data from the attached reports to develop a list of external threats facing the company. Using data from the attached reports and data gathered from Yahoo finance, develop a list of 5 major strengths, 5 major weaknesses, 5 major competitors, and 5 – threats (SWOT). These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities.Using current APA format, write a 2-page summary and outline in detail: your (Kroger) top 3 major strengths from each of the SWOT sections and how they are preforming against their two primary competitors.• Research and analyze data from Kroger and competitors and report on Kroger’s top 3 major strengths from each of the SWOT sections (strength, weakness, competitors, and threats) and how they (Kroger) is preforming against its top two competitors.• Ensure the paper supports your arguments using peer-reviewed articles.• Must use textbook, if applicable, (listed below) as a reference and you can as many additional references as you require (see additional references below), however, references must be properly cited in the paper (to include page number), and they must be validated ‘peer reviewed’ sources and should NOT be from Wikipedia, newspapers, blogs, websites, new releases, white papers, advertising articles, business journals, and social media.• Textbook Reference:o David, F. R. and David, F. R. (2017). Strategic Management. A Competitive Advantage Approach, (16th ed.). Google Drive Link: https://drive.google.com/open?id=1zds-hAH1qJ9DeKvSVwQYHtzuCGjP_L7o• Additional References:o Yahoo Finance (Kroger): https://finance.yahoo.com/quote/KR?p=KR&.tsrc=fin-srcho See attached PDF Reports
