Overview: Competing in International Markets & Creating Good Business Practices – Explore social sustainability initiatives within the airport industry.Instructions:Gather and analyze data from London Heathrow International Airport – https://www.heathrow.com/Using data from Heathrow Airport website, news press releases, social media platforms, mission/vision analyze how the corporate social responsibility impacts them in a global market environment.Using current APA format, write a 2-page summary and outline in detail:• Sustainability reports on their website.• Sustainability/Corporate Social Responsibility press releases in the news• Social media platforms – Twitter, YouTube, Facebook• Mission/Vision• Analyze how the corporate social responsibility impacts them in a global market environment.• Must use textbook, if applicable, (listed below) as a reference and you can as many additional references as you require (see additional references below), however, references must be properly cited in the paper (to include page number), and they must be validated ‘peer reviewed’ sources and should NOT be from Wikipedia, newspapers, blogs, websites, new releases, white papers, advertising articles, business journals, and social media.• Textbook Reference:o David, F. R. and David, F. R. (2017). Strategic Management. A Competitive Advantage Approach, (16th ed.). Google Drive Link: https://drive.google.com/open?id=1zds-hAH1qJ9DeKvSVwQYHtzuCGjP_L7o• Additional References:o See attached power point slides and video link. https://youtu.be/ihoR9B7p-1Q
