Project presentation (abstract, I think) 3/4 page The main idea is to present a content strategy at the end, but first, we need to do a literature review. it could go along the lines of “Social media is ever more embraced by marketers and advertisers because it is an inexpensive resource for advertising”. social media as a tool and its relevance… How can it be used by Festivals? Best usages….etc Thesis statement/ problematic 1/2 page conceptual & theoretical framework 1 page – Social media analisis (see Jarman 2014) – Engagement – Network – festival as a place – destination tourism – 2-step flow communication – Facebook – Target audience -… Some inspiration : Allagui, Ilhem, and Harris Breslow. Social Media for Public Relations: Lessons from Four Effective Cases. Public Relations Review 42, no. 1 (March 2016): 2030. https://doi.org/10.1016/j.pubrev.2015.12.001. boyd, danah m., and Nicole B. Ellison. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication 13, no. 1 (October 2007): 21030. https://doi.org/10.1111/j.1083-6101.2007.00393.x. Kabadayi, Sertan, and Katherine Price. Consumer Brand Engagement on Facebook: Liking and Commenting Behaviors. Edited by Dr Angela Hausman. Journal of Research in Interactive Marketing 8, no. 3 (August 11, 2014): 20323. https://doi.org/10.1108/JRIM-12-2013-0081. MacKay, Kelly, Christine Van Winkle, Elizabeth Halpenny, and Danielle Barbe. Social Media Use in Festival and Daily Life Contexts, n.d., 5. Nick Crossley. The Social World of the Network. Combining Qualitative and Quantitative Elements in Social Network Analysis. Sociologica, no. 1 (2010): 00. https://doi.org/10.2383/32049. Woosnam, Kyle M., Jingxian Jiang, Christine M. Van Winkle, Hyun Kim, and Naho Maruyama. Explaining Festival Impacts on a Hosting Community Through Motivations to Attend. Event Management 20, no. 1 (April 21, 2016): 1125. https://doi.org/10.3727/152599516X14538326024919. Yazdanifard, Dr Rashad, and Lim Tzen Yee. Impact of Social Networking Sites on Hospitality and Tourism Industries, 2014, 7.
