Several important issues must be addressed when designing a successful service settingA. The Duration of the Service SettingA service organization’s physical setting becomes more significant when the customer spends substantial time in the environment.B. Service Setting as an Operational ToolA properly designed service setting lowers operational costs and expedites the process of service delivery.C. Service Setting as a Service Identifier.The service setting becomes more important when the service design can be used to differentiate the service performance from its competitors.D. Service Setting as an Orientation ToolThe design of a service setting can facilitate or hinder the customer’s understanding of the service process.E. The Appeal of the Service SettingMost service organizations whose customers spend significant time in their physical setting must plan the service environment so that it is functionally and aesthetically pleasing.F. Service Setting as the Workers’ “Home Away from Home”In addition to appealing to service customers, the service setting should be comfortable for the employees and should facilitate the employees’ ability to perform assigned tasks.Regarding the business of Texas Roadhouse Restaurant, describe the service setting provided by the business in the above key areas. In addition as you cover EACH area, make your comments regarding the STRENGTH and WEAKNESS of their strategy.
