Telsa In China: An Uphill Battle

1. What are the main challenges for Tesla in China (compared to the United Sates)? Can these obstacles be overcome? Why or why not? 2. Tesla’s are currently shipped from the United Staes to China. Could a case be made to start manufacturing Tesla’s in China itself? Wy or why not? 3. Whom should Tesla target in China? How should it differentiate from other luxury EV makers (e.g., BMW’s i3)? 4. What strategic marketing actions would you propose for Tesla to realize its ambitious sales targets in China?