A written paper detailing your findings about Netflixincluding stock price changes, issues affecting the company either positively or negatively and future prospects.
Company Summary:
Content:
Mission Statement
Business category / markets / products
Size, # of employees, locations, divisions, etc.
Competitor analysis (Use financial information, stock prices, market shares, etc.)
Financial information (Sales, profits, trend of financial performance, etc. Compare last 3 years financial information and report the financial performance change)
1-year stock analysis: Stock prices and trend (Increasing? Stable? Why?)
Current business strategy (growth, downsizing, stability, etc.), management practices (Centralization? New policies? etc.), marketing practices (Cost strategy? High quality strategy? Niche strategy? etc.)
Current issues and recent events affecting the company either positively or negatively (news, press releases, new product releases, scandals, organizational changes, etc.)
Recommendations, future prospects, managerial implications (What do you think the company should do in the short- and long-term to be successful or to solve its problems? What should be their strategy? Why?)
References
