Project 4: Strategy Selection, Implementation and Evaluation for: ALNYLAM PHARMECEAUTICALS INC. (ALNY) For this project, each student in this course has been specifically assigned by your instructor to write an independent report on one focal company. The assigned company Alnylam Pharmaceuticals Inc. (ALNY) must be used for all three projects in this course. You are not allowed to write the reports on any other company different from the company specifically assigned by your instructor. Purpose: This project is the last of four projects. You will generate a pool of alternative strategies, evaluate these alternative strategies, and select the best strategy using the tools and concepts learned throughout the course. You will develop implementation plans, evaluative plans to control the implementation process, and plan for post-evaluation measures. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. Skill Building: In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business. You will select optimal strategies, design how to implement and evaluate the implementation process of the optimal strategies. Outcomes Met With This Project: Examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan; Evaluate the outcomes of identified strategies to determine their success and impact on short-term and long-term objectives. On the main navigation bar in the classroom select, Resources and then select Library. Select Databases by Title (A – Z). Select M from the alphabet list, and then select Mergent Online. You may also use Market Line and should be looking at the focal company’s Annual Report or 10K report. You are not depending on any one resource to complete the analysis. It is impossible to complete a Porters Five Forces, competitive analysis or OT by using only course material. You should not be using obscure articles, GlassDoor, or Chron or similar articles. Research for Financial Analysis: Financial Research Research for Industry Analysis CSI Market Extensive library resources and services are available online, 24 hours a day, seven days a week at https://www.umuc.edu/library/index.cfm to support you in your studies. The UMUC Library provides research assistance in creating search strategies, selecting relevant databases, and evaluating and citing resources in a variety of formats via its Ask a Librarian service at https://www.umuc.edu/library/libask/index.cfm. Scholarly Research in OneSearch To search for only scholarly resources, you are expected to place a check mark in the space for Scholarly journals only before clicking search. You will be doing an analysis on the selected company. When doing an analysis, you are not merely making statements that may be cited. Instead, you will be supporting the statements made. Support is the process of explaining, discussing and analyzing why and how, which is a higher level critical analytical skill that is required for this class. Support is needed to do well on this project. TEMPLATE Introduction (The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. Write the introduction last to ensure all of the main points are covered.) Review the following website to learn how to write an introductory paragraph: https://www.writing.ucsb.edu/faculty/donelan/intro.html. Alternative Strategy Generation To generate a pool of strategies, you will look at the organizations business level strategy, corporate level strategy and global strategy. Using the information and data collected from your research, and the analytical outcomes from (a) external factor analysis in your Project 1 and (b) internal factor analysis in Project 2, you will generate a pool of strategies. (1. Generate a minimum of three possible alternative strategies for the company) (2. Identify and discuss cultural and organizational factors that should be considered in analyzing and choosing among the alternative strategies.) Strategy Prioritization (1. Prioritize strategies and explain using the course material to support the reasoning. Strategy Selection (1. Explain how to select the best strategy or strategies) (2. Recommend the best one or two strategies and long-term objectives among the alternative strategies and explain why these strategies and objectives are best) (3. Identify strategy recommendations using the following format for the formulation of strategies. Make sure you are thorough in your presentation.) View Strategy Content Guidelines. Goal (The desired outcomes to be achieved) Objective (Measurable milestone toward accomplishing the Goal) Strategy (The approach used to achieve the Goal) Tactic (A specific activity undertaken to implement the Strategy) Review this resource to differentiate between Strategy Versus Operations and Strategy Versus Tactics Strategy Implementation (1. Recommend procedures for strategy implementation) (2. Discuss who, what and how to implement the selected strategy or strategies at the corporate level, business-unit level, and functional level.) Strategy Evaluation Use frameworks and tools discussed throughout the course. Support the reasoning and conclusions made. (1. Discuss procedures for strategy review and evaluation) (2. Discuss the appropriate evaluative measures (including who, what, when and how) at the corporate level, business-unit level, and functional level) (3. Discuss a corrective action plan (including who, what, when and how) at the corporate level, business-unit level, and functional level.) Conclusion (Create a concluding paragraph. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the projects requirements. You will draw conclusions about the findings of the external environment analysis.) https://www.writing.ucsb.edu/faculty/donelan/concl.html. References (The reference page is on a separate page from the report. The reference page is completed according to APA with each reference left-justified with hanging indentation for subsequent lines. References are completed in alphabetical order. Please see the module, Learn to Use APA to ensure references are in APA format.)
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