Organizations often require managers to write short articles for newsletters or blog publications. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You dont want to be considered fake news. Writing for Publication The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting to write about it in next weeks article. 50 words or more Write a 150- to 300-word article that discusses the real-world marketing incident you brainstormed last week. Todays consumers of media want quick, informative, and exciting information. It can be written in the first or third person. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
