Pick any individual multinational business that operates in an overseas market and theoretically review how it has gone about securing its position within that specific market. Attention to should be paid to:- 1. The type of market in which the business operates. 2. The role played by internationalisation in building the companies profile overseas. 3. A discussion of how the business goes about developing brands for differing market types. 4. A review of how the business adheres to the principles of CSR (corporate social responsibility). 5. Analyse how successful the business is at employing the practices of sustainability in an attempt to develop and maintain good stakeholder relationships. Your work must be correctly referenced throughout in the Harvard format. You are expected to include in your discussion relevant references from academic sources. Journalistic, public policy and publicly available commercial literature / sources may also enrich the assignment. You must be within the designated word counts by +/-10%. Word count 2,500 words (essay format) Your assignment should be word processed and produced in an appropriate business style. The font should be 12, and be double spaced. The work must be completed on an individual basis. This assignment is worth 50% of the module. WARNING ACADEMIC MISCONDUCT Plagiarism means passing off somebody elses efforts as your own work. The following are NOT permitted: Copying somebody elses work in whole or in part Getting somebody else to help you with the specific content of your assignment (only general discussion with somebody else about the topics covered in the assignment is permitted not discussion about the specific assignment contents) Getting somebody else to correct your work Copying (or cutting and pasting) text or web site content into your assignment without attribution of the source with full academic referencing Quoting more than 100 words of text verbatim even with attribution to the source Any student who assists another student to plagiarise or collude (by allowing their work to be copied or by specific assistance/checking another students work) or participates in any other form of misconduct is ALSO guilty of misconduct.
Hide
