Write-ups have a strict word limit of 600 words. You will be penalized for exceeding the
word limit. However, please note that very short submissions (typically around 450
words and less) tend to do poorly as well.
Please include the word count at the top of the document (e.g., Word Count: 576).
Please omit the standard introduction and conclusion paragraphs. Instead jump right into
the topic. Also, assume that you talk to someone who has done the readings, so no need
to define concepts and/or refer to academic literature.
Please upload the essays as Word files via iLearn (no PDFs). Do NOT enter any
assignment notes. Please use double spacing and 12-point fonts with margins of 1 inch all
around. Name the file with your full name and topic number (e.g., John Doe 2.docx).
READINGS
Ariely, D., Bracha, A., & Meier, S. (2009). Doing good or doing well? Image
motivation and monetary incentives in behaving prosocially. American
Economic Review, 99, 544-555.
Charness, G., & Gneezy, U. (2009). Incentives to exercise. Econometrica, 77,
909-931.
Gneezy, U., Meier, S., & Rey-Biel, P. (2011). When and why incentives
(dont) work to modify behavior. Journal of Economic Perspectives,
25, 191-210.
Gneezy, U., & Rustichini, A. (2000). A fine is a price. Journal of Legal
Studies, 39, 1-18.
Gneezy, U., & Rustichini, A. (2000). Pay enough or dont pay at all.
Quarterly Journal of Economics, August, 791-810.
Norton, M. I., Mochon, D., & Ariely (2012). The IKEA effect: When labor
leads to love. Journal of Consumer Psychology, 22, 453-460
