I. Overview A. Select a sport organization and summarize the event or incident and its effects. B. Describe the specific challenges this event or incident presented to the organization. II. Societal Perception In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place. Specifically, you need to: A. Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organizations ongoing economic and sociocultural influence. B. Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated. Summarize the event or incident and describe the challenges the sport organization faces. Your analysis should be written from the perspective of the society with which the sport organization is affiliated. This means that you are answering both questions in the Societal Perception section as listed below as if you were a member of the society surrounding the sport organization. The topic of the paper and the event that will be researched is the New England Patriots Bill Belichick videotaping opposing team signals in 2007.