Case outline Executive Summary. Company Background. Case key isues and statement of the decision that needs to be made and any options preview of Decision options (alternative) Basic Analysis/ Tools of analysis( SWOT/4Ps/financial Analysis) Decision and Justification & The action plan. Summary Address the following concept when doing the case analysis: 1. What is brand equity and how is it created? 2. Will the product line extension cannibalize the existing brand? 3. Is the extension congruent with the existing brand image? 4. Estimate the financial impact of the product line extension.
