A 25-30-page paper (not including the appendices nor the reference page) detailing the marketing plan for your business based on information from the papers above. The final paper should include each of the sections listed below. This paper should be submitted on the 11th week of the semester (or as stipulated by the course syllabus). This final document will be worth 70 points
THE FOLLOWING CHAPTERS SHOULD BE INCLUDED IN YOUR FINAL MARKETING PLAN
Chapter # Chapter Content
1
. Executive Summary
. Situational Analysis
. History
2 Market Analysis
. Market Demographics
. Market Needs
. Market Growth and Trends
3 Competition Analysis
4 Marketing Research
5 SWOT Analysis
6 Keys to Success & Critical Issues
7 Strategic Marketing (STP)
. Mission
. Marketing Strategic Objectives
. Segmentation, Target Market(s) & Positioning
8 Operational Marketing (Marketing Mix)
. Product Strategies and activities
. Price Strategies and analysis
. Place Strategies and activities
. Promotion Strategies and activities
9 Marketing Financials
. Expenses Forecast (Promotional Plan)
10 Implementation
. Timeline
. Marketing Organization
. Contingency Planning
References
Appendices (if any)
