The client from a developed econoku a manufacture or retailer os considering a direct investment into oke of the emerging markets. Your role is to advise on whether and how this is a desirable objective tge ceo requires analysis of tge general business environment in tye widest sence in which a direct imvesrment will take place s/he also needs advice on location i.e country choice and tge entry modes tge imvestment should adopt (if you decide it should proceed ) and on pssible cultural / institutional obstacles to the investment also feel free to inclide any other challenges / opportunities posed by project
