Based on your reading of Stroll and Oxford Street Tides and using the Design Field Guide (see Course Docs folder), become a flaneur. The term flneur comes from the French masculine noun flneurwhich has the basic meanings of “stroller”, “lounger”, “saunterer”, “loafer”which itself comes from the French verb flner, which means “to stroll”. Writer Charles Baudelaire developed a derived meaning of flneurthat of “a person who walks the city in order to experience it”. Because of the term’s usage and theorization by Baudelaire and numerous thinkers in economic, cultural, literary and historical fields, the idea of the flneur has accumulated significant meaning as a referent for understanding urban phenomena and modernity.In the style of the Stroll reading please create a written shopping report for your assigned HK Retail Zone. Make sure to include at least 3 visuals of the shopping zone, at least 3 images of street fashions and a hand drawn map of the area. Your paper must include the history of your zone, the wider environment retail, services, entertainment and neighborhood. Create a written shopping report for your assigned HK Retail Zone (Kennedy Town). Make sure to include at least 3 visuals of the shopping zone (Kennedy Town) and at least 3 images of street fashions. Consider the history of your zone(Kennedy Town), the wider environment retail, services, entertainment and neighborhood. What are the demographics of those who live, work and visit the area.
1. What forms of transportation lead to this zone?
2. What merchandise categories are represented?
3. What are the price points for the goods/services/entertainment? Also, consider and include these other criteria in your analysis:
1.Brands Carried
2.Target Customer
3.Who is shopping?
4.Who is BUYING?
5.Store experience (theatre)
6. Store Visual Merchandising-windows, interior
7. Merchandise Assortment
8. Customer Service and sales assistants
9. Other amenities
10.Sales Promotions
