Explain how your current (or previous) firm (or organization) is positioned to compete against its rivals: Cost or benefit leader? Broad or narrow focus? Describe the distinctive resources and capabilities that your firm has; and how those capabilities are leveraged to fit its strategic position. Discuss whether your firm can sustain its competitive advantage. Which of the isolating mechanisms (i.e., impediments to imitation or early-mover advantages) will be key to its long-run profitability?
