Benchmark:Typed and double-spaced in proper MLA formatat least 4 or 5 paragraphs fully developed paragraphs (7-10 sentences)Clear, concise and argumentative thesis statementAdheres to all written instructions of assignment detailed belowThree direct quotes with signal phrases and MLA-style in-text citations if necessary. Quotes should take up no more than 25% of your paper.Proper summary and integration of evidence from two secondary sourcesYour main source should be Jib FowlesPreview the document (see attached file)secondary sources MUST be from the assigned course readingsYou should NOT use more than two sources for this assignment.Effective signal phrases for paraphrases and quotationsProper integration of at least one image with appropriate label and captionComplete and correct works cited page for all sourcesObjectiveCompose and proofread a well-developed essay in proper MLA format of at least 850 words and four or five paragraphs. Summarize and use relevant ideas from Fowles to set the foundation for your essay. Integrate another source (other than your advertisement) through summary, paraphrase or direct quotation. Include a works cited with sources (Fowles, another source, and images) listed in alphabetical order. You should integrate one or more visuals into your paper in proper MLA format (include a proper label and caption).Your task is to evaluate one specific television, magazine, or digital advertisement.Sample students essay in the attached files.Writing TasksReview Chapter 16: Evaluations (205-210)See: Ways of Organizing an Evaluation (209-210) (IN THE BOOK WHERE I GAVE YOU MY INFO END)As you outline and draft your essay, keep the following in mind:Analyze and take notes on the advertisement or social media account. Identify:PurposeAudienceAppealsPlan and outline your essay before writing it. Consider how you will respond to the topic and what evidence from the sources you can use to support some of your points.Create a title for your essay that reveals the purpose and focus. See: Academic Style Titles (Links to an external site.)IntroductionCraft an effective introduction where you summarize the purpose of your advertisement. You should also provide a clear and accurate summary and paraphrase of the Fowles source that will set the foundation for your essay. Your summary of the advertisement and Fowles should be only a few sentences – no more. They should provide the “framework” for your discussion and your thesis statement (your main argument) should come at the end of your first paragraph (identify specific appeals).Your thesis should be a clear statement of evaluation where you affirm something about the ad or page you’re evaluating – identify specific appeals (mention whether the ad is effective/ineffective, appealing/unappealing, convincing/unconvincing). As you craft your thesis statement, mention the target audience. Explain how and why the ad is appealing to the target audience.Body ParagraphsCraft clear body paragraphs that focus on developing one controlling idea related to your thesis. Your topic sentences should contain KEY WORDS from your thesis. KEY WORDS should appear throughout your paper.Evidence and Criteria: Body paragraphs should be focused on developing one clear criterion (such as a specific appeal you’ve identified) that supports your overall evaluation. Use information and vocabulary from assigned readings on appeals, techniques, and/or visual effects to guide your evaluation. This will make you appear more informed and educated (ethos) and make your claims more convincing and believable.Each paragraph should support and illustrate its topic sentence in detail, using examples from the advertisement. Paragraphs should be at least 7-10 sentences long. Try not to write more than 12 sentences. Keep your paragraphs coherent and concise.Use transitions in your writing. Also, ensure that you construct complex transitions between body paragraphs (bridge sentences (Links to an external site.)) whereby you summarize the main idea of the previous paragraph and lead the reader into the controlling idea of your next paragraph.DO NOT use first or second person voice in your writing.Be mindful of how you integrate the sources (paraphrase, direct quote, summary)Integrate and discuss images.ConclusionCraft an effective conclusion paragraph. DO NOT write in summary or in conclusion. DO NOT just repeat what you wrote in the essay. DO answer the “so what?”. You should expand your discussion, and not just repeat your points. Ensure that you leave the reader with a lasting thought.Secondary SourcesProper summary and integration of evidence from two secondary sources from the assigned course readingsone MUST be Jib Fowlestwo of the secondary sources MUST be from the assigned course readingsDO NOT use more than three sources for this assignment.You MUST compose your own analysis and evaluation (avoid taking ideas from secondary sources and presenting them as your own)Three direct quotes with signal phrases and MLA-style in-text citations if necessary. Quotes should take up no more than 25% of your paper.
