This assignment should be done in Business Report format. Thank you The student is to build on the Phillip Island business case and design a suitable strategy that will improve its competitive position. This requires: 1. Current strategic overview of the business/ organisation and its strategic position in the industry. 2. Updated and own SWOT analysis (table) with a concise explanation of the key SWOT points (paragraph). 3. Based on the current position of your case and the findings presented in your SWOT, propose a new strategy to improve the current performance (operational and financial) of the business. All new propositions need to be sufficiently explained and supported with the relevant theory/ literature. 4. Discuss what leadership style and behaviours would most likely enable the implementation of your proposed strategy. Support your argument with the relevant theory/ literature. Notes: The chosen strategy and management practices should all be supported by creditable sources (referenced in APA style). A minimum of 15 references should be cited in-text and matched in the reference list. The word count excludes the cover page, executive summary, table of contents, tables, figures, references, and appendices.
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