Develop a Digital Marketing Strategy Proposal for a company and brand of your choice.
Students are required in the submission of their proposal display a significant amount of
research and understanding into the company and brand that they have selected.
The purpose of this portfolio is to provide an in depth understanding of digital and s
ocial media
marketing and the role it plays in business today, especially with the company and/or brand
selected.
Your portfolio must include the following:
Brand
–
Define your brand strategy.
–
Define your Brand Persona (Must be accompanied with a photo
).
–
Develop your Buyer Personas (minimum 3 with photos).
–
Establish your Marketing S.M.A.R.T Objectives. Kindly ensure to identify and link the
companys business S.M.A.R.T Objectives (inclusive of its Mission, Vision and Core Values) to
the Marketing S
.M.A.R.T Objectives.
Competition
This section you will examine market and your competitors.
–
Write a summary of the key market, environmental and competitive factors.
–
Competitive Positioning Map: with an explanation why the brand you have chosen is
pos
itioned there with evidence.
Social Media Marketing Strategy
–
Choose your social media channels that will work best with your brand and state why.
–
Outline your Online Marketing S.M.A.R.T Objectives, Inputs, Outputs, Outcomes and Impact
(Potential). Do
ensure that the specific is linked to the companys business S.M.A.R.T
Objectives and its overall Marketing S.M.A.R.T Objectives.
–
Develop two (2) example posts for the platforms chosen.
Content Strategy
–
Develop your Content Strategy for the chosen co
mpany and brand.
–
Create a social media content calendar.
–
Create an introductory email for potential clients.
–
Write a short blog for the business chosen.
SEO Strategy
Digital Marketing Proposal Assignment
Digital and Social Media Marketing
–
School of Practical Accounting
October 2019
–
December 2019 (10
–
weeks course)
2
–
Create a list of keywords associated with your chosen company.
Budget
–
Indicate how you will utilize a budget of $1,000 USD | $7,000 TTD over a 3
–
month period
for your online marketing strategy i.e. content advertising, social media channel
advertising and search engine optimisation
Proposal Submission Details
Please ensure
that the proposal is and includes:
–
Your name, Location, Class Day and Time and Contact Information (as provided to SPA)
(e.g. Chaguanas, Saturdays 3:30pm to 6:00pm)
–
Font: Calibri / Times New Roman/Arial
–
Size: 12
–
Double spaced
–
Rich in the use of photograph
y related to and relevant to the company and/or brand.
–
The proposal must be submitted in a powerpoint/PDF format. Additional pieces of work
must be attached.
–
The Proposal
MUST
be submitted on Moodle under the class that you are enrolled in.
Printed submiss
ions will
NOT
be accepted.
–
This assignment will account for
30%
of your assessment.
–
Submission:
the last class of the course programme i.e. 10th teaching week
Important Note
:
This proposal must reflect the learning outcomes as identified at the start of the course
programme:
1.
Integrate the principles of Social Media Marketing with Digital Marketing Management.
2.
Determine the appropriateness of Social Media platforms within a Dig
ital Marketing
strategy.
3.
Develop and execute Social Media content plan.
4.
Develop and execute a Digital Advertising campaign.
5.
Understand and implement SEO best practices.
6.
Evaluate the most appropriate Key Performance Indicators (KPIs) and Return
–
On
–
Investmen
t (ROI) metrics, methods and techniques.
