You may select any activity, including: bowling facility, bungee jumping, a cruise ship, bingo, a wilderness hike, childrens soccer league, an art class, yoga, rock climbing lessons, wheelchair basketball, an edible wild plants class, a fitness facility, municipal fitness centre, etc.
.Respond to the following:
a.Describe their target markets. What information/clues allowed you to identifythem (marketing strategies, style,etc.)
b.How are they communicating with their target markets and are their strategies appropriate (types of media, promotionalactivities, sponsorship, etc.)? Why or why not?
c.Does the organization project an attractive image to theirtarget markets (facility, location, personnel, price, service, safety, style, etc.) Why or why not?d.What do you believe are the organizations marketing strengths and weaknesses?
Professionalism:
Has the assignment been carefully checked for proper spelling, grammar, sentence structure, references, etc?
Does assignment adhere to technical and specific requirements as identified by your course professor? Content (refer to assignment for specific requirements):Introduction: Is the introduction to the topic interesting and clear?
Is the specific organization/activity introduced effectively?Research/Analysis: Is the research material relevant and appropriate? Is there evidence of considerable thought and understanding?Conclusion: Is the assignment properly summarized and does it tie the paper together?
