Marketing Plan:
You are be required to write a comprehensive marketing plan for a small business enterprise. The purpose of this project is to demonstrate the depth of your understanding of this course.
The Marketing Plan should be based on the following structure:
Executive Summary
Vision statement
Value proposition
Positioning statement
Marketing Situation
Industry analysis (description of your industry)
Identify your customers – ideal clients.
What is their demographic profile?
What are their values, interest, choices?
How do they like to do business (online, face to face, etc.)?
Where are they located?
Why would this person buy your product or service?
Competitive analysis (your competition):
Where are they located?
How long have they been in business?
What are their target markets?
What are the unique selling points?
What are the strengths and weaknesses?
Analyze your business
SWOT
Define your difference: USP what is your unique selling point?
What is your elevator pitch?
What is your customer journey?
AIDA:
Attention
Interest
Desire
Action
Loyalty
Action plan;
Marketing budget
Marketing team
Pricing strategy
Public Relations strategy
Social media strategy
Advertising strategy
After-sale strategy
Monitoring and measuring strategy
