• Consumer ResearchUse of traditional media and online/social media by your target audienceWhen, where and how they use traditional and online/social media(see Arab Media Outlook and other relevant sources)• Target Audience and Media Mix Objective/Strategy/TacticsDefine the target audience for each of the five nations.List all of the media mix you are proposing in detail.Provide example of each paid advertising/social media/guerilla marketing, PR tactic you would use for the campaign.(the countries you will be talking about for ALL OF THIS ARE..)1. UAE2. CHINA3. RUSSIA4. INDIA5. KSA
