This assignment requires you to write a 2000-word Macro-Micro Analysis report, based on a global company of your choice. Your report must: Critically evaluate the focus of the business and its market Identify and critically evaluate the geopolitical, economic and legal challenges and issues that are currently and could potentially impact on the activities of the business and its market. Critically examine the companys internationalisation strategy, with a particular focus on its entry mode(s) in foreign markets Provide a set of well-argued and developed recommendations on how the company could address some of the identified macro and micro environmental challenges and issues.
