Chick- Fil- A Marketing plan

ASSIGNMENT:

CHICK-FIL-A IN MANHATTAN: Please note that a Chick-fil-A store typically generates triple the revenue of its closest chicken competitor KFC, and earns more on a per unit basis than McDonalds, Starbucks and Subway -combined. This despite operating 6 days a week rather than 7 (it closes on Sundays)!
Indeed, Chick-fil-A ha been voted as Americas favorite fast food restaurant in surveys.
You should start this assignment by researching and identifying in advance the unique characteristics of this interesting fast food chain. Then you will visit its store at 144 Fulton St in Manhattan, largest in the US (again: its closed on Sundays; visit during non-rush hours).
At the store you will buy one of its famed chicken sandwiches and take a selfie.
Also you will note your impressions on the price/quality (value) relationship of the product you bought; also, note Chick-fil-As menu, prices, customer segments it attracts, and the neighborhood it serves.
Then you will ask the store or shift manager, in a very brief conversation lasting no more than a couple of minutes (these are very busy people!!), if the store has a marketing budget it spends locally, if local management is free to set prices on individual (non-combo) products, and if local management is free to offer its own locally-designed special deals.
Finally, you will write a marketing plan for this particular store following the format of the Equinox sample marketing plan that has been placed on Blackboard. You must include your impressions of the meal you had and the service you saw, as well as offer your own local suggestions -for example: would you change prices on certain individual (non-combo) products? if so, which ones and why? If local management can offer special deals on special days, which would you propose? And if local management has its own marketing budget, how would you propose to spend it