To prepare for this Exercise: Read the Required Learning Resources Reflect upon the ideas presented in the Overview and the assigned journal articles. Review the case study example of the Deseret News, in Gilbert, Eyring and Foster (2012). In an approximately 500-word response, address the following issues/questions: 1. Use the scenario planning processes described in the article by Konno, Nonaka and Ogilvy (2014a). In formulating your Key Concept Exercise, consider the following requirements: 2. Provide an outline description of what you believe would be a best case vision (the set of circumstances that would be most favourable) of what the Deseret News operating environment might conceivably look like 5 years from today. Include a comment on those aspects of the operating environment that you consider to be particularly influential over the planning decisions the organisation will make today. 3. Provide a parallel worst case vision (the set of circumstances that would pose the greatest threat), using the same criteria used to develop your best case vision. 4. Briefly explain whether you believe the best or worst case scenarios are more likely to develop, providing a justification for your opinion. 5. Suggest specific things that Deseret News could do now in order to maximise its capability to cope with either version of the future. Journals to be used Journal Buchanan, . (2011) Good practice, not rocket science understanding failures to change after extreme events, Journal of Change Management, 11 (3), pp. 273-288. Journal Gilbert, C., Eyring, M. & Foster, . (2012) Two routes to resilience, Harvard Business Review, 90 (12), pp. 66-73. Journal Konno, N., Nonaka, I. & Ogilvy, J. (2014a) Scenario planning: the basics, World Futures, 70 (1), pp. 28-43. Journal Konno, N., Nonaka, I. & Ogilvy, J. (2014b) The mind of the scenario thinker, World Futures, 70 (1), pp. 44-51. Journal Nadina, . (2011) Methods of identification of the need for organizational change as being opportune, Annals of the University of Oradea, Economic Science Series, 20 (2), pp. 707-712. Journal Whelan-Berry, . & Somerville, . (2010) Linking change drivers and the organizational change process: a review and synthesis, Journal of Change Management, 10 (2), pp. 175-193. Brands that Failed (2012) Top 10 brands that failed [YouTube Video, Online]. Available from: Top 10 Brands that Failed This Exercise requires you to reflect on the underlying principles of change that have been discussed, and to use those principles to anticipate the possible options that lie in wait for the recently restructured Deseret News organisation. The key question in this Exercise is what will the operating environment look like for this organisation in 5-years time, and what does it need to do now to prepare for that environment?
Hide
