Business importance of understanding the WHY of your organization.

For this assignment a three page paper is what is need. This is for a MBA class on Leadership in organizational change. For this assignment you will be writing this three page paper as though you are architect manager at the firm AECOM in los angles CA ( its a big engineering and architectural company in los Angeles) google it for more information and background In the paper please use three or more references please dont use AECOM as a reference due to the fact you are suppose to beemployee there (architect manager) but you can use them to help with background the paper or you can make it up as you go but just be realistic Please Watch the video on Simon Sinek titled : How Great Leaders Inspire its on you tube (https://www.youtube.com/watch?v=qp0HIF3SfI4) the video is a Ted Talk video, Organizational Consultant and Ethnographer, Simon Sinek explains the importance of understanding the WHY of your organization. Knowing WHY you do and being able to communicate that to stakeholders outside and inside the organization is central to an organization’s success and longevity making it more adaptable to change. Most organizations explain WHAT they do and HOW they do it. The best performers explain WHY they do what they do but few do that well despite the positive benefits of doing so. (this video will help with writing paper of understanding the why of an organization. After you watch video answer these question below in the 3 page paper to explain the answers to all the questions below as you clearly establish the WHY of your organization (AECOM) and its change philosophy. Feel free to describe the current status of the organization (you can make this up but be realistic) and the ideal status of your organization with regard to these questions. Provide any context that would help the instructor understand your organization’s WHY statement and the challenges your organization faces in embracing its ideal philosophy toward change Questions that need to be addressed in the paper What is the WHY, WHAT and HOW for your organization AECOM (you make this up or google to get the background just be realistic Consider WHY your organization (AECOM) does what it does. Is it important for your organization to be flexible and adaptable to change in order to continue pursuing its WHY? How so? How does your organization’s WHY dictate it’s philosophy toward change? .
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