First read Blue Ocean Strategy to give you a framework for what it takes to think differently and creatively. Then you are to choose any company, product, or service that you regard as being creative and innovative. I would like you to research that company (look at their vision and mission statements, employee’s handbook, and articles written about them in the media or website for example) and identify: At least 2 tie-ins with the Blue Ocean Strategy case and describe why you think they are related. At least 3 items or events that led to their creative innovation and why. At least 3 factors that differentiate them from their “red ocean” competitors and elaborate on these differences. Remember to incorporate experiences, examples, current issues in your responses to show how the points of this articles apply in real time to what you do or what you observe, etc.
