Arar Corporations controller

Arar Corporations controller, Abdulrahman, was asked to prepare a capital investment analysis for a robot-guided aluminum window machine. This machine would automate the entire window-casing manufacturing line. Abdulrahman has just returned from an international seminar on qualitative inputs into the capital investment decision and the value chain. He is eager to incorporate these new ideas into the analysis. In addition to the normal net present value analysis (which produced a significant negative result), Abdulrahman factored in figures for customer satisfaction, scrap reduction, reduced inventory needs, and reputation for quality.
With the additional information included, the analysis produced a positive result for the investment. Do you think these other factors should be included in Abdulrahmans analysis? Elaborate on why or why not.
Embed course material concepts, principles, and theories (require supporting citations) along with at least one scholarly, peer-reviewed reference in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Electronic Library by conducting an advanced search specific to scholarly references.
You are required to reply to at least two peer discussion question post answers to this weekly discussion question and/or your instructors response to your posting. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post answer. Normal course dialogue doesnt fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.