You will be expected to provide a social media strategy for an organization (e.g. business company, government or non-profit). Approach this as if youre a paid consultant pitching a plan to a prospective client that wants to refresh its social media presence.
This assignment has three deliverables:
A brief historical background of the organization (5 points).
Which social media platforms do you recommend the client adopt (5 points).
What content should the organization use? Video? Audio podcasts? How often would this be delivered to the audience. To which target audience? Identify some topics youd cover on a video show or podcast series.
Outline how each of the platforms will benefit the organization in terms of: increased sales/revenue, or greater attendance or usage of the organizations services (10 points).
Try to find an academic paper that relates to your organization or its industry and how it uses social media. If possible, identify news stories outlining issues your organization has faced in recent years. These could be controversies, negative or positive reports and may impact your decisions on which social media platforms you recommend.
