https://prezi.com/so1rkvz0ffkz/on-line-advertising
Students will create two banners (one horizontal, and one vertical) to advertise their product. Using their established marketing strategies, and campaign direction, these banners will compliment their overall marketing strategy. Each banner should be individually posted in Canvas under the appropriate link.
Dimensions should be:
Landscape Banner: 468 x 60 Long and skinny
Facebook Advertisement: – rectangle
www.canva.com for easy design
Each posting should be accompanied by a narrative (word document) that describes what websites these banners will be posted on, for how long, and at what time of the year. Students should provide rationale for each statement, supported by referenced material.
Landscape Banner / Facebook Ad
20 points
Narrative describing activation strategy
30 points
Effectively connects target market with brand with sport
30 points
Consistent with advertising campaign
10 point
Format / size / file type (submit each image as a Jpeg, or submit all as a Keynote/pwp
10 point
10% of total grade TOTAL
100 points
