I want t marketing plan for loyalty program for a car tiers companys ,for our current client + why wont our previous client would come back, and buys from us again.Regarding our questionnaire to the clients our main reason the client wont come again, is the high prices for the tiers and the warranty process, what can we do to fix this and gain client for (Bridgestone tiers). we will proceed as follows by the loyalty program project : 1. Survey why non loyal are not visiting 2. Calculate current retention rate% 3. Set Annual Target for Retention Growth 4. Identifying resources 5. Identifying cost 6. Time Frame 4 years
