Create a 2-dimensional perceptual map to show how Le Pliage Cuir compares to the rest of the Longchamp product mix and competitor brands. Choose the dimensions that YOU think are the most relevant.

Create a 2-dimensional perceptual map to show how Le Pliage Cuir compares to the rest of the Longchamp product mix and competitor brands. Choose the dimensions that YOU think are the most relevant.