Critical analysis driven decision makingUsing the telecom dataset OPTION 1 (attached) Preview the document attached, answer the following questions based on your own analysis.· a) What according to you are the most important determinants of customer churn at this company? Present convincing arguments based on insights from the dataset and/ or other research about the industry· b) What are the limitations of your argument?· c) Based on your analysis propose possible interventions or next steps that the management team should consider· d) Please be precise and suggest mechanisms to test the impact of the interventionsImportant: Please write your report in a way that can be read and understood by a non-technical audience.
